About VendorMotive

VendorMotive is the definitive directory of software, hardware, and service vendors for automotive dealerships. We catalog, categorize, and provide transparent information about every vendor in the automotive retail technology ecosystem.

The automotive retail technology landscape is complex and fragmented. Dealers face hundreds of vendor choices across dozens of categories — from DMS platforms and CRM systems to digital retailing tools and service scheduling software. VendorMotive helps dealers navigate this landscape by providing structured, unbiased vendor profiles.

Every vendor profile on VendorMotive includes key facts, feature lists, integration partnerships, OEM certifications, and alternatives — all organized to help dealers make informed decisions.

Built by Waypoint Labs

VendorMotive is a product of Waypoint Labs. We believe in transparency, data quality, and empowering dealers with the information they need to choose the right technology partners.